Email Marketing Manager
Torch Dental
Marketing & Communications
Austin, TX, USA
USD 90k-100k / year + Equity
Posted on May 8, 2025
About Us:
Torch Dental is a rapidly growing start-up whose mission is to improve the lives of healthcare providers by simplifying supply ordering, providing transparent pricing, and modernizing a previously outdated ordering process. Torch is targeting the $100+ billion office-based healthcare supply industry, starting with dental practices. Our innovative e-commerce software platform streamlines healthcare professionals’ procurement process and secures the best prices for products.
We are a close‑knit team that enjoys working together every day to solve real‑world problems. We obsess over customer satisfaction, promote a strong bias for action, encourage team members to engage in impactful work, and foster a one team culture. Our goal is to create better solutions to help healthcare professionals succeed, and we are looking for people like you to help bring this vision to life.
Your Contribution:
We are looking for an experienced and strategic Email Marketing Manager to join our growing marketing team in Austin. In this role, you’ll take ownership of Torch Dental’s email marketing program, creating and optimizing campaigns that engage dental professionals at every stage of the customer journey. You will collaborate with cross-functional partners to deliver timely, relevant, and high-converting communications that drive product adoption, retention, and revenue.
Location:
Austin, Texas (in office Monday - Thursday, flexibility on Friday)
Hours:
Monday - Friday 8:00 AM - 5:00 PM CST
We recognize that team members may need flexibility around office hours for situations such as drop off and pick of children and unexpected emergencies. Employees are expected to work with managers to align schedules for team coverage.
Key Responsibilities:
- Build, launch, and optimize email campaigns, from onboarding and engagement to reactivation and retention
- Own the email process end-to-end: strategy, content, segmentation, testing, execution, and reporting
- Design and implement email workflows to support sales cadences and partner closely with the Sales team to ensure consistent messaging across the funnel
- Create and manage customer promotional and expansion email campaigns that drive upsell, cross-sell, and increased product adoption
- Develop and manage automated email journeys aligned with user behavior, lifecycle stage, and business goals
- Collaborate with design and copy teams to create on-brand, compelling content that resonates with our audience
- Analyze performance metrics (open rates, CTR, conversions, unsubscribes) and report insights to stakeholders regularly
- Ensure compliance with email best practices, including deliverability and data hygiene
- Stay current on email marketing trends and identify opportunities to innovate and improve
Who You Are:
- Process oriented with a passion for email marketing
- Strong project management and organizational skills
- Hands-on collaborator that works well in teams and cross-functionally
- An avid learner who is as excited about tests and experiments as much as wins and results
- A strong interest in understanding the customer and delivering a highly engaging and tailored experience
- Strong attention to detail, time management skills and ability to prioritize effectively
- Interest in start-ups, technology, and / or healthcare
Required:
- A bachelor’s degree and strong marketing background
- 3 to 6 years of total professional experience
- 2+ years of email marketing experience
- Experience and interest in marketing to small businesses
Benefits:
- Compensation: $90,000 - $100,000 (Eligible for equity options grants)
- 401k benefits with Empower
- Unlimited paid time off (PTO)
- Maternity and Paternity leave
- Medical and dental coverage with Aetna
- Work from home stipend
- Commuter benefits for hybrid employees
- Fully stocked fridge and pantry for hybrid employees
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.